Business is about relationships, but without this key part, it's all worthless.
Take a genuine interest in them.
You have to actually want to get to know people, learn about them and their business, and help them accomplish great things.
If you're just trying to get the sale, people will sense that and be reluctant. If you genuinely care about helping them, they will sense that too and be more open.
We're all human, and we want to work with people we like and who we feel care about us in return. By taking a genuine interest in your client or potential client, you will build a more meaningful relationship.
Just be patient and go make some friends. The rest will take care of itself.
It's important to note that authenticity is not a tactic, it's a mindset. Sure, you can fake it, but that will only get you so far. People can usually sniff that out pretty quickly.
Authenticity starts with the company's culture and hiring process. So, the best way to ensure your team's approach is authentic is to actually believe it and operate that way.
Genuine interest comes from being curious and a desire to help others. So, ask questions about their business and about them personally. Are there common interests that you share?
If you're just trying to make a sale, you're not thinking about the fact that you both have kids who play baseball. You just want the sale.
This is the paradox: prioritizing relationships IS sales—just a different way to approach it. Personally, I've had great success and helped others achieve the same with that mindset.
Also, sales isn't the only answer.
I know that sounds crazy, but if you doubled your sales tomorrow, would your business be able to handle it?
Do you have the infrastructure in place to delight your clients even if you have to process more orders than ever? Would you still be able to fulfill your orders in the expected timeframe? Probably not.
This is why standardizing and refining your processes is so important if you want to scale. This is how The Hypergrowth Project can change your trajectory.
When you do that, your team will be able to handle a spike in volume without being overwhelmed and grow exponentially.
Want to see how The Hypergrowth Project can help your company? Schedule a conversation to learn more.